Benaim is a fashion writer, stylist and creative director based in London.
raised in Venezuela, she has learned the art of creating with scarce resources.
When she was
studying for a degree in Media and Communication, she started with another
student, Isabella Cárdenas, a community service project in response to the
shortages of cloth. Retazo (the Spanish word for fabric scrap) consists of the
collection of used clothing, its transformation by local designers, and the donation of the money
raised for a cause.
With an insatiable
appetite for literature, art, film, music, history and sociology, Daniela always
intends to go beyond the clothes and express something else. She has a strong commitment to promoting
sustainable and ethical fashion; and to producing projects that blur the gender
currently studying Ma Fashion Communication: Fashion Image at Central Saint