DANIela
BENaim 

BENhamu 

                                                Fashion Communication / Styling / Creative Direction





Karma by Marcia Arocha Spring Summer 2019
Lookbook (2018)


Concept
In Greek mythology,  Lethe, the river of forgetfulness, runs through the underworld of Hades. 
In this lookbook, the Lethe is a metaphor of the unmindful production and consumption of resources like plastic. The set, by the artist Fabio Rincones G, evokes the waves and the ruins. 

Styling 
Influenced by the Make Do and Mend ethos, the looks transcend seasons and can be worn in different ways.


Photography and Art Direction: Malos Hábitos
Styling: Daniela Benaim
Hair and Makeup: María José Álvarez
Model: Yelitza Veloz
Location: Caracas, Venezuela