DANIela
BENaim 

BENhamu 

                                                Fashion Communication / Styling / Creative Direction



By Efrain Mogollon Spring Summer 2019
Campaign (2018)


Concept
Called “América”, the collection celebrates “mestizaje”, the racial and/or cultural mixing that characterizes Latin America.

The campaign explores the complex Latino identity; its indomitable nature and its restless desire for modernity and progress. It shows some architectural treasures of Caracas, such as Quinta Samambaya, a modernist house; and Quinta Tamari, former home of the renowned architect Celina Bentata.

Photography and Art Direction: Malos Hábitos
Styling: Daniela Benaim
Hair and Makeup: Judith Padrón
Model: Yelitza Veloz
Location: Caracas, Venezuela